Using smart home devices, it's now possible for customers to book hotels entirely through voice commands. Voice Search has also become a popular marketing tool. Virtual Reality is being integrated into booking engines which provide potential guests the opportunity to tour a property from afar, including wedding, event and food & beverage facilities. Increasingly, managers are utilizing sophisticated digital technology to help them achieve those goals. The Sales & Marketing department is responsible for maximizing a hotel's revenue by developing programs to increase occupancy and to make profitable use of its meeting and leisure facilities. The May issue of the Hotel Business Review will report on what some hotels are doing to integrate sustainable, eco-friendly practices into their operations. In some areas, it is vital to curb rampant and uncontrolled tourism which is severely taxing local lands and resources. Managed tourism is another issue hotels are addressing. On average, hotels use 400 gallons per room per day, so it is essential that efficient water stewardship programs are in place. For example, water scarcity is a global issue that affects more than 40% of the world's population.
Given these priorities, hotels are tasked with confronting a myriad of challenges. According to 's 2019 Sustainable Travel Report, 70% of global travelers say they would be more likely to book an accommodation knowing it was eco-friendly.
It's also a primary consideration for ecologically-minded travelers. This number will continue to rise as development increases, which is why sustainability initiatives are so important. According to the United Nations World Tourism Organization, hotels are accountable for 1% of global emissions.
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